Global ad industry enjoys strong growth in 2024

Applications now open for IBC Accelerators Kickstart Day 2025

Disney+ teams up with ad measurement platform in Europe

Bridging the divide: challenges in cross-platform advertising

Unlocking the transformative power of Server-Guided Ad Insertion

Maximising ad-tech opportunities: top tips for media and entertainment publishers

How can you effectively tackle outcome measurement?

Netflix ad-supported tiers hit 70m monthly users

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Operative expands its AOS platform

Project Lantern: TV ads and the outcomes business

AI’s evolution in the ad space

SGAI: a new frontier in dynamic ad insertion

Amazon extends Prime Video ad tier to more major markets

Contextual advertising proves its worth

Streaming Ecosystem Trends & Activations with Google Ad Manager

Virgin Media O2: Opting in customers for FAST ads

ITV launches AI-generated ad service

Operative collaborates with Salesforce

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

PCI and BroadView Software pioneer ad-tech advances

Imagine showcases major playout and automation advances

Synamedia helps streamers connect to audiences at IBC2024

Whale TV makes a bigger splash on CTV

Warner Bros. Discovery International launches advertiser data platform

Measurement, currencies and walled gardens: how do we solve the video industry’s headache?

G-Mana makes ad insertion easy

AI in the virtual studio: innovations in replay, tracking and ad verification lead the way

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Netflix to launch in-house ad tech platform

Shoppable ads move to the checkout

How can streamers maximise DAI and avoid the complexities of GDPR?

How to create clearer reporting metrics for ad-supported streaming services

DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

Panel Discussion: Advances in Monetisation Technologies

ITV Launches Linear Addressable TV Ad Offer

Meta Rolls out Generative AI Tools for Advertisers

Is in-game advertising a game-changer?

The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills

Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox

Join IBC365 on-demand as we look ahead at what’s on the agenda for business decision makers planning the future of the industry, with just under a month until the doors open at the RAI.

If TikTok is killed off, how long will short form video live?