The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?
Choosing the best way to insert addressable adverts into streams is one of the key technology dilemmas currently facing ad-supported streaming services.
Server-side ad insertion is often seen as the lynchpin of ad-tech in the streaming age, as media companies look to grow digital revenues to offset linear TV’s decline.
Historically, ads in OTT have either been inserted into a stream by the client (at the player or device level), or stitched into the stream by the server, without the need for client-side integration...
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The Lobby: Levelling the playing field in esports
With diversity, equity and inclusion at its core, Guild Esports has continued to build on its community-focused programmes, helping to create a welcoming and respectful environment for all gamers. Ivan Simic reports.
Content Everywhere: Accelerating towards IBC2025
Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2025 iteration of which began last October with a call for challenges, followed by Kickstart Day in February.
Sheffield DocFest: Panellists scold media for succumbing to ‘climate of fear’
Investigative documentary filmmakers take broadcasters and streamers to task for being complicit in the rise of authoritarianism and muzzling the Palestinian experience in Gaza.
Machine burning: Is it high time for a global AI energy regulator?
AI is the new secret sauce that every CTO is being pressed to bring on board, helping to supercharge every part of the business, from automating admin to amplifying creativity. But what is the underlying cost to the environment? Neal Romanek reports.
Resistance may be futile: Animators unite to fight and work with AI
What happens when the tortoise of animation meets the hare of artificial intelligence? Speed is AI’s superpower but it threatens to wipe away jobs and craft. IBC365 is on the ground at the Animation Film Festival in Annecy.
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