The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?
Choosing the best way to insert addressable adverts into streams is one of the key technology dilemmas currently facing ad-supported streaming services.
Server-side ad insertion is often seen as the lynchpin of ad-tech in the streaming age, as media companies look to grow digital revenues to offset linear TV’s decline.
Historically, ads in OTT have either been inserted into a stream by the client (at the player or device level), or stitched into the stream by the server, without the need for client-side integration...
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ProAV panel: “Fan engagement through a finger is going to be a complete game changer”
IBC2025 Conference: ProAV solutions provider Diversified hosted a panel examining the convergence of AV strategies in sports and enterprise environments.
Future Tech Stage Summary: Day 3
IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
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Thelma Schoonmaker: “I have the best job in the world”
Three-time Academy Award-winning editor Thelma Schoonmaker treated IBC2025 to an intimate and insightful overview of her storied career.
Evan Shapiro: “Netflix knows who its competition is”
IBC Conference: Evan Shapiro returned to IBC to remind content companies that their first priority is to go where the audience is.
IBC2025: What to look out for on Day 4
With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.
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