The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?
Choosing the best way to insert addressable adverts into streams is one of the key technology dilemmas currently facing ad-supported streaming services.
Server-side ad insertion is often seen as the lynchpin of ad-tech in the streaming age, as media companies look to grow digital revenues to offset linear TV’s decline.
Historically, ads in OTT have either been inserted into a stream by the client (at the player or device level), or stitched into the stream by the server, without the need for client-side integration...
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Video replicants and the drive for ethical LLMs
Image generators such as Veo 3 can now convincingly simulate human emotions, interactions and voice but the speed of development leaves production companies crying out for ethical LLMs.
Is ORS and Insys’ Big Blue Moonshot a Sign of Service Provision to Come?
Big Blue Marble is a new joint venture between ORS Group and Insys Video Technologies, whose mission is to ‘create a connected world where accessing media is simple, secure, and inclusive for all’. At a time when global demand for digital video is on the rise and broadcasters seek new ways to diversify their revenue streams, does such a proposition meet the moment? James McKeown finds out.
Esports World Cup plans biggest video game tournament ever staged
Returning to Riyadh this month for its second outing, the Esports World Cup is being billed as the most ambitious and technologically advanced global competitive event in history.
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The Lobby: Levelling the playing field in esports
With diversity, equity and inclusion at its core, Guild Esports has continued to build on its community-focused programmes, helping to create a welcoming and respectful environment for all gamers. Ivan Simic reports.
Content Everywhere: Accelerating towards IBC2025
Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2025 iteration of which began last October with a call for challenges, followed by Kickstart Day in February.
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