Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
Ofcom unveils draft code for streaming regulation
UK media regulator Ofcom has set out its plans to level the regulatory playing field between streaming platforms and traditional broadcasters, so viewers receive similar content protections.
Hybrid AI VFX creative studio The Next Valley launches
AI production and tech firm nmatic.ai and VFX collective Alibi Studios have launched The Next Valley, billed as one of the world’s first studios dedicated to combining AI tools with traditional VFX production for film, advertising, and broadcast content.
ITV remains in ‘active discussions’ with Sky over sale
Sky and ITV are reportedly close to an acquisition deal that would see the telecoms operator take over the UK’s most-watched free-to-air PSB.
France Télévisions predicts job cuts before 2027
Stéphane Sitbon-Gomez, Deputy General Manager of France Télévisions, has reportedly said that layoffs may be on the table for the PSB’s staff as a result of budget constraints, anytime between May 2026 and the French presidential elections in 2027.
.jpg)
CEO of ITN to be replaced “immediately”
Rachel Corp has stepped down after nearly four years as CEO of ITN with immediate effect. She will be succeeded by Ian Rumsey.
