Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
JustWatch to launch own streaming service
Reports say that JustWatch Group, which operates the world’s largest streaming guide, will launch its own streaming service, called JustWatch TV, in October.
.jpg)
CBC/Radio Canada picks Dalet
CBC/Radio-Canada has selected Dalet to modernise its news operations across Canada.
 (1).jpg)
Evergent wins API Gold from TM Forum
Evergent has achieved Gold status in TM Forum’s Open API Conformance Certification programme, advancing from the Silver status earned in the first quarter of 2026.
Dutch telco Odido picks Synamedia Go
Odido, a telecoms operator in the Netherlands, has selected Synamedia Go to support its TV streaming service.
Zixi extends integration with TAG Video Systems
Zixi and TAG Video Systems have announced an extended integration that enables Zixi’s live video delivery and orchestration software platform to leverage TAG’s content matching technology.
.jpg)
.jpg)
