Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
You are not signed in
Only registered users can comment on this article.
BBC launches pay model for US website
The BBC has launched the first phase of a pay model for visitors to its website in the United States.
Denis Villeneuve to direct next James Bond film
Denis Villeneuve has been named by Amazon MGM Studios as the director of the next James Bond film.
BBC CTO Peter O’Kane to step down
BBC Chief Technology Officer (CTO) Peter O’Kane is to step down later this year.
IBC2025: Future Tech to showcase very best of innovation in Hall 14
Ahead of this year’s show, IBC has announced the launch of Future Tech – a dynamic hub of emerging technologies, collaborative projects and next-gen talent taking up all of Hall 14.
Hilary Rosen appointed Deputy Chair of BAFTA’s board of trustees
UKTV Director of Commissioning Hilary Rosen has been elected Deputy Chair of BAFTA’s board of trustees.
