With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.
Over the 12 years, the albert organisation has helped the industry operate in a more sustainable fashion, offering production tools, and strategies to help productions reduce their environmental impact in terms of their carbon footprints.
But what of the other links in the broadcast chain? The rapid rise of FAST channels has significantly increased the use of DAI (Dynamic Ad Insertion) which has its own environmental impact...
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