DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.

Over the 12 years, the albert organisation has helped the industry operate in a more sustainable fashion, offering production tools, and strategies to help productions reduce their environmental impact in terms of their carbon footprints.

But what of the other links in the broadcast chain? The rapid rise of FAST channels has significantly increased the use of DAI (Dynamic Ad Insertion) which has its own environmental impact...

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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