DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.

Over the 12 years, the albert organisation has helped the industry operate in a more sustainable fashion, offering production tools, and strategies to help productions reduce their environmental impact in terms of their carbon footprints.

But what of the other links in the broadcast chain? The rapid rise of FAST channels has significantly increased the use of DAI (Dynamic Ad Insertion) which has its own environmental impact...

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Content Everywhere companies drill down on agentic AI

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

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