DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.

Over the 12 years, the albert organisation has helped the industry operate in a more sustainable fashion, offering production tools, and strategies to help productions reduce their environmental impact in terms of their carbon footprints.

But what of the other links in the broadcast chain? The rapid rise of FAST channels has significantly increased the use of DAI (Dynamic Ad Insertion) which has its own environmental impact...

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AI and the evolution of MAM: Part one – risk analysis

Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.

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