Netflix has marked the second anniversary of the launch of its advertising-supported tier by revealing that the plan now reaches 70m monthly active users globally.
The streamer said that over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.
Details of the ad tier numbers follow news last month of Netflix adding 5.1 million paid subscribers to reach 282.7 million globally in the third quarter of 2024.
The ad tier figures and several other updates were shared in a blog post this week by Amy Reinhard, President of Advertising at Netflix.
She said that Netflix has sold out of all available in-game inventory for its live NFL Christmas Day games and said that it had partnered with Nielsen for live ratings of the games.
For the upcoming season of Squid Game, Netflix has partnered with multiple advertisers across its 12 ad-supported countries, including Kia, which is the streamer’s first single-title sponsorship in Korea.
Reinhard also noted that Canada is officially the first country operating solely on Netflix’s ad tech, saying it offers its clients increased flexibility and control with their buys.
Netflix’s in-house advertising technology will roll out globally throughout 2025.
Netflix has also enabled programmatic guaranteed buying in the US, Brazil, Canada, and Mexico. This will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year.
“There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come,” said Reinhard.
Recent Netflix hits include Nobody Wants This, The Diplomat, Love is Blind Habibi and Monsters: The Erik and Lyle Menendez Story.
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