IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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Accelerating innovation – Tutorial, Ep 3: Merging real and virtual worlds in broadcasting
IBC365 Tutorial: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), takes a deep dive into how extended reality (XR) is transforming broadcast production.
Accelerating innovation – Tutorial, Ep 2: How to lead a successful innovation project
IBC365 Tutorial: Media consultant Nicky Goldberg explores what it really takes to lead a successful innovation project in a large organisation.
Accelerating innovation – Tutorial, Ep 1: Understanding 6G holographics and business adoption
IBC365 Tutorial: Kostas Katsaros, Head of Future Networks and 5G at Digital Catapult, offers a deep dive into the transformative potential of 6G, focusing on how AI-native network architectures can enable groundbreaking applications – such as holographic communication.
Virtual production – Tutorial, Ep 3: Managing virtual production projects – from scope to delivery
IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Virtual production – Tutorial, Ep 1: How to expand your creative playground
IBC365 Tutorial: Serena Bliss, Co-Founder at Creative Alchemy, discusses how virtual production (VP) empowers filmmakers to adjust time, locations, and environments instantly, offering a more dynamic, interactive creative process.
