IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching
IBC365 Tutorial: Jason Cloud, Senior Researcher at Dolby Laboratories, explains how to build more resilient streaming systems by moving beyond traditional multi-CDN switching.
Distribution – Tutorial, Ep 1: Top recommendations for FAST success
IBC365 Tutorial: Shaun Keeble, VP of Digital at Banijay Rights, shares practical strategies for launching and growing FAST channels in a crowded global market.
Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology
IBC365 Tutorial: Paula Crickard, CEO of Atelier 11, explores the opportunities and challenges of expanding creative IP into gaming.
Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen
IBC365 Tutorial: Ben Keen, Advisor at Looper Insights, weighs up the value of the connected TV screen and its role in the battle for audience attention.
Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows
IBC365 Tutorial: Ryan McKenna and Ben Sheppard from the product team at the BBC share how to build adaptable, HTML-based broadcast graphics for today’s multi-platform landscape.
