IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation
IBC365 Tutorial: Ian Munford, Industry Development Lead at AWS explains how media companies are making big changes to their workflows, not only to respond to disruption – but to lead it.
Connective tech – Tutorial, Ep 2: How media asset management works
IBC365 Tutorial: Ben Studer, Customer Success Director EMEA at Backlight, explains what a Media Asset Management (MAM) system is, who it’s for, and how it helps teams deliver high-quality content more efficiently.
Connective tech – Tutorial, Ep 1: Technical integration in the cloud – enabling media workflows that work
IBC365 Tutorial: Malcolm Ellison, Principal Media Solutions Architect at Base, provides critical insight on how to modernise media workflow integrations in the cloud.
Esports – Tutorial, Ep 3: Developing an esports broadcast strategy
IBC365 Tutorial: Roald van Buuren, Co-Founder of ELO walks through how an esports event comes to life, from the publisher’s initial idea to the final live broadcast.
Esports – Tutorial, Ep 2: How to build a live production workflow for esports broadcasts
IBC365 Tutorial: Rob Stevens, Technical Director, and James Williams, Projects Director at High Viz Media Group, take you behind the scenes of building a live esports broadcast workflow, using a high-intensity tournament as a case study.
