IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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Connective tech – Tutorial, Ep 3: Understanding IPMX
IBC365 Tutorial: Ed Calverley, Technical Director and Trainer at Q3 Media Training walks us through the ins and outs of IPMX – a new IP-based video transport protocol designed to enhance video over IP.
Connective tech – Tutorial, Ep 2: How Wi-Fi 7 enables improvements for connectivity
IBC365 Tutorial: Ian Wheelock, CTO Europe, Vantiva, explores how Wi-Fi 7 is revolutionising connectivity for IP-based TV delivery in the home.
Connective tech – Tutorial, Ep 1: Top considerations for moving live video and audio
IBC365 Tutorial: Russell Trafford-Jones, Chair at the IET Media Technical Network, and Communications Manager at Techex, reveals the best practices and potential pitfalls when transporting live video.
Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works
IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).
