Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
AOS is described as an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. The enterprise advertising management software is built with cloud technology and employs generative AI.
Several major media company clients, including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, have recently gone live on the platform. Operative says several new blue-chip customers are scheduled to go live on AOS over the next few quarters.
The company added that AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
Michael Grossi, CEO at Operative, said: “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs. The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
You are not signed in
Only registered users can comment on this article.
LuckyChap and Mediawan launch London division led by Mona and Tanya Qureshi
Margot Robbie’s production company LuckyChap has teamed with European studio Mediawan Group to launch a London-based venture headed by Netflix’s Mona Qureshi and the BBC’s Tanya Qureshi.
Disney’s Alice Taylor to lead BBC Studios’ AI Creative Lab
BBC Studios Productions has hired Alice Taylor to head its newly launched AI Creative Lab, following the initiative’s unveiling in July 2025.
Clément Schwebig to succeed Thomas Rabe as CEO of RTL Group
Warner Bros Discovery executive Clément Schwebig is to succeed Thomas Rabe as CEO of European broadcasting and production giant RTL Group.
Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards
At the 13th HbbTV Symposium and Awards in Istanbul, the Hybrid broadcast broadband TV (HbbTV) Association unveiled the winners of the HbbTV Awards 2025, which included Freely, CCMA/3Cat, BCi Digital, and more.
Sky unveils first hydrogen and sodium battery for TV production
Sky has unveiled a hybrid hydrogen fuel cell and sodium battery solution, claiming that it is the first of its kind for the industry.
