Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
AOS is described as an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. The enterprise advertising management software is built with cloud technology and employs generative AI.
Several major media company clients, including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, have recently gone live on the platform. Operative says several new blue-chip customers are scheduled to go live on AOS over the next few quarters.
The company added that AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
Michael Grossi, CEO at Operative, said: “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs. The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
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