Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
roadcasters are keeping a close watch on recent advances in AI and machine learning (ML) technologies and their use in areas such as Dynamic Ad Insertion (DAI). These advanced technologies have the potential to reshape the way advertisements are delivered and consumed, promising enhanced relevance, efficiency, and revenue for both broadcasters and advertisers.
Current Use of AI/ML in Dynamic Ad Insertion
AI and ML are already making their mark on DAI by facilitating real-time decision-making and sophisticated targeted advertising. According to Daniel Pike, the Chief Product Officer at Covatic: “AI/ML algorithms analyse vast amounts of data, including user behaviour, preferences, and context like time of day or content consumption patterns, to dynamically select the most relevant ad for each impression,” he says. “These technologies can predict...
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AI and the evolution of MAM: Part three – future outlook
In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
RSIFF: Kingdom underlines ambitions to become filmmaking powerhouse
Saudi Arabia's cinema market is experiencing a cultural renaissance, driven by increasing local productions and a growing appetite for diverse storytelling, reports Adrian Pennington from the Red Sea International Film Festival.
AI and the evolution of MAM: Part two – current applications
In part two of IBC365’s exploration of the MAM ecosystem, James McKeown finds out where AI is currently having the most positive impact on media workflows.
AI and the evolution of MAM: Part one – risk analysis
Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.
The Rory Peck Awards 2024: Protecting freedom of expression and democracy
Channel 4 recognised as most successful commissioner with multiple finalists in three out of four categories, including two from Katie Arnold in the same category. For the first time, winning entries across all four categories focus on one story, Gaza.
