IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
This highlight comes from Ep 2 in the Ad-tech Tutorial series, where Paul Davies, Head of Marketing at Yospace, presents the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to SSAI and SGAI.
Davies illustrates the golden rules of DAI, offering expert guidance on ...
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The use of AI-powered graphics in creation
IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.
Where can XR technology deliver real change?
IBC365 Tutorial highlight: Grace Dinan, TUS Senior Virtual Production Broadcast Specialist at TRANSMIXR (Horizon Europe), explores how leveraging virtual studios and control rooms can open new opportunities, from personalisation to pre-production.
How successful innovation projects start with the right people
IBC365 Tutorial highlight: Media consultant Nicky Goldberg demonstrates how to kickstart a successful innovation project by getting close to your users from the very beginning.
Challenges in delivering holographic communications
IBC365 Tutorial highlight: Kostas Katsaros, Head of Future Networks and 5G at Digital Catapult, unpacks the key challenges in making holographic communication a reality at scale – from the immense data and low-latency demands to the computational power and energy efficiency required.
The finalisation process: What needs to happen before we go on set?
IBC365 Tutorial Highlight: Carlotta Merzari, CCO and Founder of Northforma Entertainment describes the finalisation process of a virtual production brief, where all feedback from the agency and client is integrated to lock in key creative and technical decisions.
