IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
This highlight comes from Ep 2 in the Ad-tech Tutorial series, where Paul Davies, Head of Marketing at Yospace, presents the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to SSAI and SGAI.
Davies illustrates the golden rules of DAI, offering expert guidance on ...
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Maximising ad-tech opportunities: top tips for media and entertainment publishers
IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
How can you effectively tackle outcome measurement?
IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
