IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
This highlight comes from Ep 2 in the Ad-tech Tutorial series, where Paul Davies, Head of Marketing at Yospace, presents the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to SSAI and SGAI.
Davies illustrates the golden rules of DAI, offering expert guidance on ...
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Why expand your IP into games?
IBC365 Tutorial highlight: Paula Crickard, CEO of Atelier 11, explains how gaming can extend audience engagement and unlock new opportunities for film and TV IP.
Measuring the value of the TV homepage
IBC365 Tutorial highlight: Ben Keen, Advisor at Looper Insights, explores whether legacy metrics for CTV are outdated.
How to use HTML graphics today
IBC365 Tutorial highlight: Ryan McKenna and Ben Sheppard from the product team at the BBC explain how to get started with HTML broadcast graphics, with options for coders and non-coders, as well as the industry standard tools you need to know.
Esports audience and broadcast platforms
IBC365 Tutorial highlight: Understand how esports broadcasts cater to global, online audiences on platforms like Twitch and YouTube and the need for production teams to stay flexible, to fill unexpected gaps.
Choosing the right cameras for esports production
IBC365 Tutorial highlight: From PTZs to jibs, High Viz Media Group explores key considerations when looking to build a broadcast-ready camera setup for esports – balancing quality, movement, and budget.
