Amazon extends Prime Video ad tier to more major markets

It follows the introduction of ads on Prime Video in major markets such as the US and the UK at the beginning of 2024.

Amazon said the move would support the creation of content and help brands of all sizes connect with new audiences in new countries.

Its slate of original series and films from Amazon MGM Studios includes Reacher, The Lord of Rings: The Rings of Power, The Summer I Turned Pretty, Road House and The Idea of You, as well as licensed movies and series.

“We’re excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favourite titles, and live sports in 2025,” said Alan Moss, Vice President of Global Ad Sales at Amazon Ads. “

Prime Video ads are currently offered in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the UK, and the US. All regions also offer customers the choice of an ad-free option for an additional fee.