Meta Platforms has begun rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.
The social media company started testing the AI tools in May, giving access to a select group of advertisers. The tools will be available in Meta’s Ads Manager and their rollout will be completed next year.
The Facebook and Instagram owner is rolling out three new AI tools: Background Generation, Image Expansion, and Text Variations.
Background Generation creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.
Image Expansion adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets.
Text Variations generates multiple versions of ad texts based on advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.
According to Meta, a survey of advertisers that participated in early testing found that most expect saving time from the AI tools. Half of them estimate that generative AI will save them five or more hours a week.
The rollout marks Meta’s first foray into bundling generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.
Meta’s portfolio of AI products includes its language model Llama 2 and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.
You are not signed in
Only registered users can comment on this article.
Wimbledon 2025 drives record digital audience for BBC Sport
Wimbledon attracted a record-breaking 69.3m online requests for BBC Sport from 30 June to 13 July – the highest ever digital engagement for the tennis championships on record.
WPP names Microsoft’s Cindy Rose as next CEO
Ad agency giant WPP has appointed Microsoft executive Cindy Rose as its next CEO, replacing Mark Read when he steps down on September 1.
HBO’s Harry Potter TV series starts production at Leavesden
HBO’s Harry Potter television series has officially started production at Warner Bros. Studios Leavesden in the UK.
.jpg)
Ofcom explores how tech firms can help users spot AI deepfakes
UK regulator Ofcom has published a discussion paper exploring the different tools and techniques that tech firms can use to help users identify deepfake AI-generated videos.
Small changes can reduce energy use in genAI by 90%, says UNESCO report
Small changes to how AI large language models (LLMs) are built and used can dramatically reduce energy consumption without compromising performance, according to new research published by the UN’s science and cultural organisation UNESCO and UK university UCL.
.jpg)
