.jpg)
With more TV viewers second screening, it’s no surprise that shoppable ads are a huge area of development and interest, writes Adrian Pennington.
US viewers of February’s Super Bowl saw a 15-second ad for lip gloss promoted by Cardi B which had been censored and edited because of its non-family-friendly innuendo. However, those watching online or an internet-connected TV could see the uncut 50-second version by scanning a QR code featured in the commercial.
This publicity-generating engagement by the beauty brand is the latest example of the trend towards shoppable TV.
The equivalent of click-to-purchase on social media, shoppable TV is the ability for marketers to shorten the path from viewing an ad to purchasing a product made possible by...
You are not signed in
Only registered users can read the rest of this article.
FIFA World Cup: A cyber criminal’s cash cow
Alongside financially motivated cybercrime, politically motivated hacktivists are also likely to target organisations linked to the tournament through distributed denial-of-service attacks, website defacements, and disinformation campaigns.
AI and sports piracy: “It's whack-a-mole, except now the mole is running an algorithm”
Illegal sports streams in Britain have more than doubled to 3.6bn in the past three years, according to a recent report from the Campaign for Fairer Gambling. But is there any correlation between the increase in piracy and advances in tech? Is AI more effective as the sword or the shield? Anna Tobin reports.
From screens to spaces: The rise of immersive experiences in live events
From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
.jpg)
SVOD vs AVOD: The reinvention of live sports viewing
The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
