Interview

Jamie Allan, Director of AI for Sports, Ad-Tech, and Media at Nvidia, discusses the technologies and industry shifts shaping media and entertainment ahead of IBC2026.  

Ahead of his IBC2026 conference session, Sotiris Salamouris, CTO at Olympic Broadcasting Services, explains how AI is enabling new forms of sports coverage and transforming production at an unprecedented scale. 

A panel session at the IBC Conference will examine the challenge of innovating as technology evolves rapidly and how best to develop platforms appropriate to the needs of your content and audience. 

In anticipation of her IBC2026 panel, Marion Rathmann, Group Vice President (VP) of Content and Programming Networks at Warner Bros. Discovery (WBD), reveals her key strategies when crafting a commercially successful content personalisation experience.

Just months after pulling off the Olympic Winter Games Milano Cortina 2026, Alex Dinnin, Director of Graphics and Innovation at Warner Bros Discovery (WBD), reveals what technologies he’s got his eye on for the visual future of the legendary organisation.

Anette Schaefer, CEO of EIT Culture & Creativity, dissects the organisation's role as European Innovation Partner for IBC2026’s Future Tech Ignite program, and how the initiative is set to bridge the gap between invention and market adoption.

As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.

Opening up about his childhood, cancer, and getting fired at 50, Evan Shapiro, Media Cartographer at EShap, reveals how his life has shaped his data-driven approach and where M&E is likely to go next.

Tackling everything from AI to fandoms, Evan Shapiro, Media Cartographer at EShap, predicts the most significant changes due to occur in the industry over the coming years.

One week into his newly created role as Director of AI Culture and Gaming at the British Forces Broadcasting Service (BFBS), Adam Waters sits down with IBC365 to reveal his plans to take the organisation into the next era of broadcasting.