IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
This highlight comes from Ep 3 in the Ad-tech Tutorial series, where Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
In the full Tutorial, Modha breaks down what ...
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