As unlikely as it may seem, the noose is tightening around Chinese-owned social media phenomenon TikTok. Were it to be banned outright, what impact would this have on the short form video creator community? Adrian Pennington investigates…
With north of one billion monthly users and annual revenue in excess of $10bn, plus a reach which touches virtually every aspect of business and culture, TikTok is arguably the most influential social video app on the planet.
Yet it could be switched off in the Western world as concerns mount about user data flowing back to Beijing. As draconian as it might seem, pressure is growing on regulators to act. This is particularly acute in the US as it enters the presidential election cycle and where government divisions, nineteen states and dozens of college campuses have already outlawed its use.
“TikTok is under scrutiny for good reason, but it’s not a foregone conclusion that it’s terminal,” said Tom Morrod, Co-founder, Caretta Research. “It seems likely that there will be some limitations imposed in the US and Europe, but there may be a couple of reasonable steps that TikTok can take to avoid being banned outright...
You are not signed in.
Only registered users can view this article.
AI and the evolution of MAM: Part three – future outlook
In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
RSIFF: Kingdom underlines ambitions to become filmmaking powerhouse
Saudi Arabia's cinema market is experiencing a cultural renaissance, driven by increasing local productions and a growing appetite for diverse storytelling, reports Adrian Pennington from the Red Sea International Film Festival.
AI and the evolution of MAM: Part two – current applications
In part two of IBC365’s exploration of the MAM ecosystem, James McKeown finds out where AI is currently having the most positive impact on media workflows.
AI and the evolution of MAM: Part one – risk analysis
Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.
The Rory Peck Awards 2024: Protecting freedom of expression and democracy
Channel 4 recognised as most successful commissioner with multiple finalists in three out of four categories, including two from Katie Arnold in the same category. For the first time, winning entries across all four categories focus on one story, Gaza.
