With the advent of OTT services came a whole new frontier for the monetisation of content. The Covid pandemic then saw a spike in consumer demand for OTT services and accelerated the technologies that underpin a broadcaster’s ability to reach audiences with targeted advertising. In this panel, experts discuss the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.
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OTT’s aha moment: Pursuing the power of “glocal’!
IBC2023: A compelling fireside chat with Allu Bobby and Ajit Thakur, where they discuss building the aha brand, its future initiatives, including plans for a studio and a move into gaming, as well as their thoughts on media consumption.
In Conversation with Mstyslav Chernov
Journalist, filmmaker and war correspondent Mstyslav Chernov shares insights into the evolving nature of warfare, the significance of accurate journalism in an era of widespread misinformation and his experiences covering the war in Ukraine.
Verizon Fireside Chat
In this Fireside chat, Mary Ann Halford moderates an insightful conversation with Iris Meijer, Chief Product & Marketing Officer, Verizon Business Group, about how the company’s advanced connectivity solutions—including 5G Edge and private networks—are transforming media and entertainment by reshaping the way content is created, protected, distributed, and consumed.
Gamechangers in media: Content and monetization
Delivering great entertainment experiences on Apple Vision ProDiscover how to bring your app to this all-new platform, based on familiar frameworks and tools. Learn about the development pathways, and how to leverage your existing investments into Apple platforms. Hear about 2D, 3D and Apple Immersive video, and how to bring incredible media and entertainment experiences to your audience.
The Evolution of Live Production: Where are we on the transformational IP journey?
Moderated by IBC’s Mark Smith, the ‘The Evolution of Live Production: Where are we on the transformational IP journey?’ session brought together leaders Abi Hemingway, COO of Jackshoot; Claire Wilkie, Limitless Broadcast’s CEO; Clive Santamaria, ITV’s Chief Architect; and Ian Wagdin, Senior Technology Transfer Manager at the BBC to discuss how IP technology is transforming live production.
