ITV has launched two new TV ads which have been created using Generative AI.
As part of an expanded commercial creative production service, ITV has used GenAI to try to make TV advertising more accessible to small businesses which would previously find it out of reach.
Jason Spencer, ITV Business Development Director, said: “Too often the cost of making an ad is a barrier for brands looking to breakthrough and test TV. By expanding our existing creative production services to include making ads with GenAI, we can democratise this further, and make the power of TV advertising accessible to all.”
Dennis Niblock, owner of Sheepbridge Interiors, said: “We thought a TV ad of this quality was far out of our reach so it’s been a real game changer for us to be the first to use this new service from ITV.”
An AI-created advert by Swansea-based travel company Travel House, which has branches across South Wales, launched on Monday to viewers in the ITV Wales region on ITV1 and ITVX. Newry-based Sheepbridge Interiors is also advertising to UTV viewers in Northern Ireland.
It is the first time both companies have advertised on TV. ITV said attaining the high production value of the ads within budget was only made possible by using GenAI.
The GenAI creative production option via ITV’s inhouse ad team will be open to all new SME advertisers.
You are not signed in
Only registered users can comment on this article.
UKTV Chief Creative Officer Richard Watsham to depart
Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, is stepping down from his roles in September after a 14-year tenure in the business.
IBC x Google Cloud Hackfest Dry-run Lights Up London and Dublin
The IBC x Google Cloud Hackfest Supported by Formula E kicked off in London Friday July 4 with a stellar cast of ITV, Sky, Channel 4 and RTE engineer teams, supported by Google coaches.
IBC2025 Conference to tackle M&E industry’s business-critical challenges
Running across three days, from 12-15 September, the IBC2025 Conference is set to welcome visionary speakers, industry leaders and innovators to tackle some of the biggest talking points across the media and entertainment industry.
BBC tells senior staff to step back following Glastonbury row
The BBC has reportedly told a small number of senior staff to step back from their day-to-day duties on music and live events in the wake of the Glastonbury broadcast of Bob Vylan's controversial set.
Netflix in talks with Spotify about live music events
Netflix has held reportedly talks with Spotify about collaborating on music-focused live events projects as both streaming platforms seek new offerings to drive growth.
.jpg)
