Features

Today’s rapidly evolving media production technologies have enabled a new wave of creative workflows. With them comes a tsunami of corresponding infrastructure vulnerabilities.

From neural interfaces to adaptive AR, brands may soon be capable of delivering messages that respond to real-time brain activity – creating powerful opportunities for engagement, but also raising critical questions about ethics, privacy, and trust. David Howell reports.

From casting his own dog as the lead to shooting at a dog’s eye level, first-time Feature Director Ben Leonberg has perfected a filmmaking process built entirely around a pet. The result? Critical acclaim and a viral smash for horror season. 

The first AI-created adverts are coming to TV as broadcasters look to compete with social media. ITV and Channel 4 explain why they are now scaling up.

After a few years of stagnation, there are indications that 5G could soon begin to realise its considerable potential for live broadcast, writes David Davies.

This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

Filmmaker Barry Ackroyd reveals how his camera work takes audiences inside the command bunker and gives them no control over the final countdown to nuclear Armageddon.

Although the broadcast industry has been rife with theft since the early days of cable TV, it now faces piracy at an industrial scale and speed. At IBC2025, a panel of security experts warned that illegal streaming is accelerating in scale, sophistication, and impact.

A private 5G network POC, led by Haivision, saw Henley Festival capture a range of dynamic, ultra-low latency footage for an immersive live experience for music lovers at home.

By reading signals such as tone, emotion, and engagement, AI-powered systems can deliver ads that feel timely, relevant, and respectful – but only if brands balance innovation with transparency, cultural nuance, and ethical design.