The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
Netflix series 1992 presents a chilling depiction of Seville during the 1992 World’s Fair, where heavy contrasts of light, dark, and a muted colour palette set a gothic atmospheric tone for this suspenseful thriller.
Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Once dominated by GEO satellites, live content distribution has entered a new era as broadcasters look to blend connective technologies, bringing both flexibility and resilience. John Maxwell Hobbs reports.
While most streaming companies have embraced the cloud, many are still figuring out how to use it effectively. Moving to the cloud is a strategic shift that requires ongoing investment and a change in mindset. So says Bart Lozia, CEO of Spyrosoft BSG, on the topic of current and future cloud adoption strategies in the Content Everywhere industry.
Extended takes, 360-degree sets, and military authenticity reinforce the fog of war recreated from the memories of real life US soldiers.
A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.
