IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to ...
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Esports audience and broadcast platforms
IBC365 Tutorial highlight: Understand how esports broadcasts cater to global, online audiences on platforms like Twitch and YouTube and the need for production teams to stay flexible, to fill unexpected gaps.
Choosing the right cameras for esports production
IBC365 Tutorial highlight: From PTZs to jibs, High Viz Media Group explores key considerations when looking to build a broadcast-ready camera setup for esports – balancing quality, movement, and budget.
Technical facility requirements for a live esports broadcast
IBC365 Tutorial highlight: What are the key factors to consider on-site when setting up an esports production? Emma Sheldon, Head of Production at Whisper Sports, highlights considerations such as connectivity and power.
Practical tips for storyboarding with AI
IBC365 Tutorial highlight: How can you use AI tools to generate visual scenes by crafting detailed prompts? Eline Van Der Velden, CEO and Founder of Particle6, provides some recommendations for subject motion, camera movement, scene dynamics, and the desired style or tone to ensure that AI delivers visuals that match the creative vision.
Ethical considerations when using AI
IBC365 Tutorial highlight: Guy Gadney, CEO of Charismatic.ai unpacks the ethical challenges around using AI as a creative collaborator, examining questions around ownership, bias, authenticity, and the future of creative jobs.
