IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to ...
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Unlocking the transformative power of Server-Guided Ad Insertion
IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
How can you effectively tackle outcome measurement?
IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
