In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
Driven by wider industry demand to bring digital and TV campaigns closer together, broadcasters and video publishers are looking to use online search behaviour to enable advertisers to better target connected TV (CTV) ads.
Insights from searches on advertiser websites can provide a window into consumer attitudes, interests and intent to buy something. Search also provides marketers with real-time data that is unprompted, granular and comprehensive, making it very useful for targeting ads...
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