AI’s evolution in the ad space

AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.

The data and addressability of digital combined with the reach of linear is a powerful advertising proposition – albeit one media publishers have yet to master. One challenge is managing the complexity of distributing linear and VOD content onto multiple platforms. Adding AI into the mix promises to streamline the whole system and even to make ads more personalised and targeted than ever.

“AI is nascent in the industry,” says Rhys McLachlan, Director of Advanced Advertising at UK commercial broadcaster ITV. “There’s a lot of hype around it. In some respects, rightly so. In other respects, it’s a classic Gartner lifecycle curve. We need to be wary that the opportunities are maybe slightly overinflated versus what it can practically deliver in terms of value.”...

Latest Feature
Hero Shot - LED Wall at NFTS

Level up: Addressing the skills gap in virtual production

As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: