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Contrary to baseline AI tagging, multimodal AI enables contextual understanding when generating content summaries and improves discoverability

Opinion: With AI, MAM systems can finally deliver on their potential

Next-gen AI tools have become integral to media asset management systems. Transitioning to advanced capabilities with multimodal and generative AI unlocks enhanced searchability, contextual insights, and new ROI opportunities. Frederic Petitpont, Co-Founder and CTO of Moments Lab, explains more.

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