IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
In this Tutorial, Modha breaks down what outcome measurement is (and what it isn’t), why it’s challenging for broadcasters, and how it can help ...
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Distribution – Tutorial, Ep 1: Top recommendations for FAST success
IBC365 Tutorial: Shaun Keeble, VP of Digital at Banijay Rights, shares practical strategies for launching and growing FAST channels in a crowded global market.
Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology
IBC365 Tutorial: Paula Crickard, CEO of Atelier 11, explores the opportunities and challenges of expanding creative IP into gaming.
Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen
IBC365 Tutorial: Ben Keen, Advisor at Looper Insights, weighs up the value of the connected TV screen and its role in the battle for audience attention.
Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows
IBC365 Tutorial: Ryan McKenna and Ben Sheppard from the product team at the BBC share how to build adaptable, HTML-based broadcast graphics for today’s multi-platform landscape.
Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation
IBC365 Tutorial: Ian Munford, Industry Development Lead at AWS explains how media companies are making big changes to their workflows, not only to respond to disruption – but to lead it.
