IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
In this Tutorial, Modha breaks down what outcome measurement is (and what it isn’t), why it’s challenging for broadcasters, and how it can help ...
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Esports – Tutorial, Ep 2: How to build a live production workflow for esports broadcasts
IBC365 Tutorial: Rob Stevens, Technical Director, and James Williams, Projects Director at High Viz Media Group, take you behind the scenes of building a live esports broadcast workflow, using a high-intensity tournament as a case study.
Esports – Tutorial, Ep 1: The anatomy of an esports production
IBC365 Tutorial: While built on broadcast principles, esports production uniquely combines sport, entertainment, and digital culture.

AI – Tutorial, Ep 3: Practical AI tips for filmmaking
IBC365 Tutorial: Eline Van Der Velden, CEO and Founder of Particle6, shares practical, creative ways filmmakers can integrate AI across the production process.
AI – Tutorial, Ep 2: How to co-create the future with AI
IBC365 Tutorial: Guy Gadney, CEO of Charismatic.ai, discusses what creativity means in the age of artificial intelligence.

AI – Tutorial, Ep 1: How AI tools are transforming graphics and video
IBC365 Tutorial: Clive Santamaria, Chief Architect at ITV, explores how AI-powered tools are revolutionising graphics creation.