Ad Tech | IBC365

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IBC2025 Session Summary: “The AI Engine Room – Driving Media Compliance for Monetisation”

IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising

Formula 1’s Ruth Buscombe: “AI capabilities make capturing video less labour-intensive”

CTO Roundtable: WBD and ITV chart the future of AI in media

The affinity ecosystem: Evan Shapiro on streaming, studios, and the creator economy

captionhub

Future Tech: CaptionHub to launch a suite of transcription tools at IBC2025

lightricks

Future Tech: Lightricks to live-demo AI native content creation

Future Tech: Noisypeak to highlight workflow-based media processing engine

Future Tech: Magnifi to launch AI-driven sports broadcasting solution at IBC2025

Roku resized

Roku to launch FAST channels in UK market

google partners

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

France’s OKAST picks Zixi for live channels

The Future is Now – TV's Place in the New World Order panel session

Edinburgh TV Festival: TV tourists, the Trump effect and YouTube

Why AI in media needs a rethink: It’s not about generating more, it’s about governing better

Why AI in media needs a rethink: It’s not about generating more, it’s about governing better

RMC-BFM picks Broadpeak’s dynamic ad insertion

RMC-BFM picks Broadpeak’s dynamic ad insertion

Global media and entertainment industry to hit $3.5 trillion in 2029

Global media and entertainment industry to hit $3.5 trillion in 2029, says PwC

Cindy Rose

WPP names Microsoft’s Cindy Rose as next CEO

Operative launches AOS Insights

Trending now

Unlocking the transformative power of Server-Guided Ad Insertion

Streaming Ecosystem Trends & Activations with Google Ad Manager

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Synamedia helps streamers connect to audiences at IBC2024

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

SGAI: a new frontier in dynamic ad insertion

Mark Read

WPP boss Mark Read to leave advertising giant

Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

How can you effectively tackle outcome measurement?

ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

Rhys McLachlan, ITV

Contextual advertising proves its worth

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Global ad industry enjoys strong growth in 2024

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Imagine showcases major playout and automation advances

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Operative collaborates with Salesforce

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space