Ad Tech | IBC365

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AI-personalised live sports: Content for the next generation

Streaming gets smarter on revenue, Evergent demonstrates

Streaming ads scale up

AI driving hyperpersonalisation at scale, agree IBC2026 panel

Hall 5 visitors can experience studio-grade content protection for live production on sub-second streams

Ceeblue showcases DRM alongside server-side ad insertion

As brands become media companies, success depends on creating authentic, entertaining content that earns attention and reaches the right audiences

Banijay’s Adam Kaczmarski: “Brand is the enabler of the entertainment”

CNN’s Alex Charalambides: Truth will become the asset

YouTube launched in February 2005 with a mission to give everyone a voice and show them the world

YouTube’s Marc Heufelder: Moving to the front of the pack

On the show floor, Google Cloud plans to give live demos of agentic media supply chains, automated localisation, and generative media production tools

Google Cloud’s Anshul Kapoor: Scaling production-ready agentic AI

NVIDIA’s Jamie Allan expects synthetic video detection of AI-augmented content to be one of the hottest topics at IBC

Nvidia's Jamie Allan: “We don't set out to do things on a short-term basis”

IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

OBS’ CTO: AI is becoming a productivity super-booster

Sociate AI targets the relevance gap in AI-generated advertising

IBC Content Everywhere: AI gets a reality check

Mainstreaming joins OpenMOQ consortium

Gracenote teams up with Tubi Media

Content Everywhere stages: Groundbreaking tech and real-world results converge

IBC2025 Innovation Awards

Innovation Awards: Exploring Content Distribution's final three

Trending now

Context is king: How AI redefines personalised ads

Unlocking the transformative power of Server-Guided Ad Insertion

AI-powered measurement: Proving ad impact in a fragmented media landscape

Omnicom set to complete Interpublic acquisition as EU approves deal

Omnicom set to complete Interpublic acquisition as EU approves deal

Disney kills $1bn OpenAI deal after Sora shut down

WPP launches single global production platform

From broadcast to braincast: A new frontier for AI-powered advertising

Garry Basnett

ITV launches Live Addressable+ with Omnicom

WPP Open Pro

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

XR launches XR One as AI ad platform

SGAI: a new frontier in dynamic ad insertion

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Operative collaborates with Salesforce

Enghouse Networks partners with INVIDI

ITV picks Yospace DAI for Freely channels

Operative unveils AOS Services Platform

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

RMC-BFM picks Broadpeak’s dynamic ad insertion

RMC-BFM picks Broadpeak’s dynamic ad insertion

Yospace demos new SGAI standard

Yospace demos new SGAI standard

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

ITV Launches Linear Addressable TV Ad Offer

How can streamers maximise DAI and avoid the complexities of GDPR?

ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

ITV launches genAI platform to help SMEs create TV ads ‘in less than 30 seconds’

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Streaming Ecosystem Trends & Activations with Google Ad Manager

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy