Ad Tech | IBC365

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Operative launches AOS Insights

Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

Mark Read

WPP boss Mark Read to leave advertising giant

‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe

MTN Group and Synamedia to develop pan-African streaming platform

Broadpeak provides SSAI to Malaysia’s Media Prima

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Behaviour-based data: Defining the advertising audience

Netflix's Adolescence

Netflix revenues grow despite tougher economic climate

Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

NAB 2025 – Jay Ganesan, Amagi: “It’s 2025, how can we not talk about AI”

Red Bee Broadcast Centre

OTT evolution: Shifting business models, monetisation and personalisation

Saleha Williams, CEO at IABM

Saleha Williams: ‘The industry is changing and IABM needs to as well’

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Content Everywhere: Getting (more) personal in the AI era

Getting personal: Crossing the streams with ad-tech and AI

Sylvester Stallone invests in film and TV AI platform Largo.ai

Trending now

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Synamedia helps streamers connect to audiences at IBC2024

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Unlocking the transformative power of Server-Guided Ad Insertion

SGAI: a new frontier in dynamic ad insertion

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

How can you effectively tackle outcome measurement?

Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Global ad industry enjoys strong growth in 2024

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

Rhys McLachlan, ITV

Contextual advertising proves its worth

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Streaming Ecosystem Trends & Activations with Google Ad Manager

Imagine showcases major playout and automation advances

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

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Operative collaborates with Salesforce

Operative expands its AOS platform

ITV Launches Linear Addressable TV Ad Offer

Panel Discussion: Advances in Monetisation Technologies

DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

How can streamers maximise DAI and avoid the complexities of GDPR?