Sociate AI targets the relevance gap in AI-generated advertising

Aimed at brand marketing, content teams, and marketing agencies, the Sociate platform identifies trends across cultural, social, editorial, influencer, and consumer sources and automatically matches them with relevant products within a brand's catalogue. 

The platform analyses thousands of signals across those sources, using multimodal analysis of language and imagery to identify emerging trends and determine their relevance to audiences defined for each client. It then surfaces matching products from the brand's own catalogue and proposes marketing stories designed to capitalise on a trend while consumer interest is still building. 

From there, the platform takes the process into campaign creation, generating concepts, copy, images, video, audience segmentation, and product selections for deployment across advertising, email, social media, and brands' own digital properties. 

Sociate's proposition combines real-time trend intelligence with multimodal search and discovery, identifying what is gaining traction and autonomously connecting those signals with relevant products in a client's own catalogue, without requiring products to be manually tagged. 

According to the company, moving from trend identification through merchandising and product selection to content creation can currently take brands two to three weeks and involve several internal functions. The challenge becomes greater for retailers managing catalogues containing tens of thousands of products, with new items continually requiring classification and tagging. 

Sociate says its platform automates much of that process, reducing the journey from identifying a relevant trend to generating campaign content to minutes. Its pitch to advertising and marketing teams is that greater speed is only part of the equation: matching campaigns more closely to current audience interests and intent should also make the resulting content more commercially effective. 

The company has already tested the approach with UK occasion-wear retailer Goddiva. During a two-week proof of concept involving eight campaigns, Sociate says campaigns using its technology increased revenue per recipient by 81% and average order value by 20% compared with the retailer's previous 30-day average. According to Sociate, the uplift was achieved without additional incentives such as discount codes. 

At IBC, Sociate is looking to connect with advertising, digital marketing, and social-content agencies, positioning the platform as a way to create more relevant, trend-led campaigns at greater speed and scale. 

Yasmin Topia, CEO and Co-Founder of Sociate, said: “AI made content cheap. It didn't make it relevant. We built Sociate because brands don't need more assets; they need the right ones, matched to what's genuinely trending at exactly the right time.” 

The new Sociate platform will be available for visitors to see live at the company's stand (number 14.FT108) within the EIT Culture & Creativity presence in the Future Tech Ignite Innovation Village in Hall 14 at IBC2026. 

For more on the EIT Culture & Creativity-backed ventures arriving at IBC2026, click here.