AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
You are not signed in
Only registered users can read the rest of this article.
NAB NY preview: Political backdrop casts long shadow over TV innovation
Buffeted by economics and squeezed by Big Tech, the last thing America’s broadcasters wanted was to have their news operations muzzled or business threatened with political interference, yet that’s the realpolitik of the US TV entering NAB Show NY.
Immersive Flashback captures Bastille Day for VR
Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.
Esports on a budget: Bringing production to the classroom
Two UK-based brands are working together to make esports production more accessible to students across the country.
MXL: Transforming production with open collaboration and shared memory
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
Content Everywhere at IBC2025: Agentic AI plays out
Over 43,858 people from 170 countries came to IBC2025, and the show also attracted more than 1,300 exhibitors and over 600 speakers. Meanwhile, the Content Everywhere section of the event remains a critical part of the IBC programme.
