Netflix Ads Suite, the streamer’s in-house advertising platform, is being launched in Europe imminently and will be available in all ad-supported countries by June.
The platform, which is currently live in the US and Canada, now serves more than 94 monthly active users of Netflix’s ad-supported plan, according to Amy Reinhard, Netflix’s President of Advertising.
Reinhard unveiled the figures during the streamer’s Upfronts presentation this week to highlight the growth of the ad-supported plan.
She said the plan now reaches more 18-34-year-olds than any other US broadcast or cable network, and that subscribers to the plan spend an average of 41 hours per month on Netflix.
The Ads Suite platform allows advertisers to target more than 100 interests of subscribers in over 17 categories.
Netflix initially appointed Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022, but in May 2024 the streamer announced it was launching its own in-house advertising platform.
Reinhard said: “By controlling our own ad-tech, we’ll be able to deliver newer tools, better measurement, and more creative formats.”
She said what sets Netflix apart is “our ability to marry art and science, combining best-in-class technology with the shows and movies that everyone is talking about and watching. So while a lot of companies are either/or — either they have great technology, or they have great entertainment — our superpower has always been the fact that we have both.”
BBC’s Tim Davie backs IP switchover plan for 2030s
BBC Director General Tim Davie has called for a national plan for IP switchover in the UK in the 2030s.
Los Angeles unveils location of IBC for 2028 Olympics and Paralympics
The LA28 Organising Committee has announced the official location of the International Broadcasting Centre (IBC) for the 2028 Olympic and Paralympic Games in Los Angeles.
Delyth Evans confirmed as Chair of S4C
The UK government has confirmed Delyth Evans as the new Chair of S4C.
Mr Loverman, Mr Bates vs The Post Office lauded at BAFTA TV Awards
BBC1’s adaptation of Bernardine Evaristo’s novel Mr Loverman was the only programme to win two categories at this year’s BAFTA Television Awards.
Mark Burnett and Nick Clegg among speakers for RTS Cambridge Convention 2025
Hollywood producer and US Special Envoy to the UK Mark Burnett, former Meta President of Global Affairs Nick Clegg, and FX Chairman John Landgraf are among the first wave of high-profile speakers for the Royal Television Society (RTS)’s Cambridge Convention 2025.
