Netflix Ads Suite, the streamer’s in-house advertising platform, is being launched in Europe imminently and will be available in all ad-supported countries by June.
The platform, which is currently live in the US and Canada, now serves more than 94 monthly active users of Netflix’s ad-supported plan, according to Amy Reinhard, Netflix’s President of Advertising.
Reinhard unveiled the figures during the streamer’s Upfronts presentation this week to highlight the growth of the ad-supported plan.
She said the plan now reaches more 18-34-year-olds than any other US broadcast or cable network, and that subscribers to the plan spend an average of 41 hours per month on Netflix.
The Ads Suite platform allows advertisers to target more than 100 interests of subscribers in over 17 categories.
Netflix initially appointed Microsoft as its technology partner ahead of the launch of its advertising-supported tier in 2022, but in May 2024 the streamer announced it was launching its own in-house advertising platform.
Reinhard said: “By controlling our own ad-tech, we’ll be able to deliver newer tools, better measurement, and more creative formats.”
She said what sets Netflix apart is “our ability to marry art and science, combining best-in-class technology with the shows and movies that everyone is talking about and watching. So while a lot of companies are either/or — either they have great technology, or they have great entertainment — our superpower has always been the fact that we have both.”
ITV says sale talks with Sky for TV and streaming business are continuing
ITV has said it remains in discussions with Sky over the sale of its broadcasting and streaming business.
Whisper returns to private ownership as Sony Pictures Television sells stake
Sony Pictures Television is divesting its 30% shareholding in production company The Whisper Group after five years.
Ben Crompton joins Fremantle as Global Head of Entertainment
Fremantle has appointed Ben Crompton as its new Global Head of Entertainment.
iPlayer open to hosting rival PSBs to survive “permanent and irreversible” disruption
As the UK government begins its BBC Charter Review consultation, the broadcaster has published a 100-page response, urging radical reforms to its independence and funding model.
BBC scoops seven accolades at RTS Television Journalism Awards
BBC’s Steve Rosenberg and Channel 4 News’ Lindsey Hilsum were among the top winners at last night’s Royal Television Society (RTS) Television Journalism Awards 2026.
.jpg)
