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AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
Agentic AI is rapidly gaining traction across connected TV (CTV) advertising, particularly behind the scenes where it is helping broadcasters and streaming platforms automate operational workflows, improve efficiency, and accelerate new business models. However, according to executives from Bitmovin, Yospace, and FreeWheel, the industry is still in the early stages of understanding how agentic AI will fit into premium video buying and selling.
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NAB Show New York: The stakes could not be higher
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6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
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Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
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