Broadpeak has announced that French media group RMC BFM has selected its server-side ad insertion (SSAI) product, delivered via the broadpeak.io SaaS platform, to support dynamic advertising experiences across its TV and radio streaming channels.
RMC BFM owns TV channels such as BFM TV with 12.3 million daily viewers as well as radio channels such as RMC. The deployment aims to enhance monetisation across all of RMC BFM’s owned OTT applications and partner distribution platforms, including RMC BFM Play, Molotov, and other connected TV (CTV) environments.
Clément Courvoisier, operations director at RMC BFM, said: “Broadpeak is known as a leader in ad tech and premium quality streaming QoE. With broadpeak.io’s SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams.”
Jacques Le Mancq, CEO at Broadpeak, added: “We’re proud to support RMC BFM as they expand their OTT strategy with the highest performance monetisation solutions. RMC BFM is a leading example — in Europe and globally — of how broadcasters can utilise the latest advertising specifications and industry-changing technologies to power greater revenues, all with the flexibility and scalability of the cloud.”
Finalists announced for IBC2025 Innovation Awards
IBC has unveiled the finalists for the IBC2025 Innovation Awards, recognising collaborative projects that address real-world challenges and deliver transformative innovation across the media, entertainment and technology landscape.
MK.IO surpasses 500 customers on self-serve video streaming platform
MediaKind has announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.
Evergent achieves 94% churn prediction accuracy for gaming giant
Evergent has announced the results of an AI-driven deployment with a Japanese gaming company, and said it achieved 94% churn prediction accuracy.
DAZN and TVU Networks support FIFA Club World Cup 2025
The inaugural edition of the FIFA Club World Cup took place this year and coverage was provided by DAZN in collaboration with TVU Networks.
MNC Group partners with Friend MTS to tackle piracy in Indonesia
Friend MTS (FMTS), an anti-piracy provider in media, sports, and entertainment, has announced it is partnering with MNC Media & Entertainment to implement anti-piracy strategies and services for its video streaming platform, VISION+.
