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Shaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil

This presentation explores Brazil’s transition to TV 3.0 and the live pilot broadcast of the Paris Olympics 2024. Building on the success of the FIFA World Cup 2022 showcase, Brazil’s broadcasters and the SBTVD forum have demonstrated significant advancements in TV technology. The trials showcased seamless interoperability of TV 3.0 components, highlighting substantial improvements in service quality. Attendees will gain insights into the collaborative efforts between device manufacturers, technology vendors, and broadcasters to underpin this transformative journey, paving the way for the nationwide rollout of TV 3.0 in 2025.

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Shaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil

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Tutorials

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AI – Tutorial, Ep 1: How to build AI tools into your video production workflow

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INTERVIEWS

Kickstart Day 2025: IP, cloud and AI top priority list for broadcasters

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ISE 2025: Broadcasters and proAV “want the same thing” from IP-based video

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ISE 2025 – Stian Sagholen: “People are talking about it but not actually supplying the solutions”

ISE 2025 – Sergio Ammirata: “Interoperable standards such as RIST have become critical”

ISE 2025 – Spiro Plagakis: “They like that they’re able to use a combination of broadcast and proAV equipment easily”

ISE 2025: Martin Dyster on cloud, standardisation and convergence of broadcast and proAV

ISE 2025 – Marc Wilson: "Standardisation is the biggest challenge"

ISE 2025: Kari Eythorsson explores innovations in software services to create and provide content

ISE 2025: Jan Weigner highlights the importance of reliability in broadcast and proAV

ISE 2025: Mark Carlisle navigates the challenges of migrating legacy tech to IP

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