Smart ways to navigate the changing media ecosystem

At IBC2025 in Amsterdam, Media Cartographer Evan Shapiro set out his latest Media Map and gave his perspective on how the media landscape is changing. Alongside Theresa Wise, Chief Executive, Royal Television Society, he discussed the smart plays to succeed in the new streaming and creator era.

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YouTube’s Justine Ryst: “Come in the spaceship and reinvent the way we think about content”

AT IBC2025 in Amsterdam, Grace Boswood, Director of Technology & Distribution, Channel 4, and Justine Ryst, Managing Director, YouTube France, explained how their collaboration is working. Channel 4 is one of the broadcasters adapting the way they interact with audiences in a rapidly evolving media consumption landscape, with a shift in the way content is consumed in the living room.

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