What caught our eye in agentic AI? Reporter Gillian Kelly looks at three key agentic AI products that broke new boundaries at IBC this year. The rapidly evolving technology has been the talk of the halls and sessions, with thought leaders sharing best practice on how to innovate workflows and usher in a new era of media production.
IBC2026 Live Blog: Catch up with all the best innovations
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
.jpg){kind=tracking}
FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
On Air, the global student‑run broadcast initiative, is scaling up in its second year.
.jpg)
CTO’s lean on AI to reshape business strategy
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflows while insisting that human judgement remains central.
.jpg)
The pull era: Why media survival hinges on the phone-centric consumer
To survive, this industry must redefine broadcast, move beyond defunct binaries like "TV viewer" and "mobile user", and put its consumer at the centre of every decision, according to Evan Shapiro's rapid-fire talent programme keynote on the Future Tech Ignite stage.
.jpg)
