Drone-enabled shot tracing has given fans instant understanding of a golf ball's flight path, speed and direction.
It has revolutionised the sports' coverage, but it all started with a simple conversation.
“In October 23. Alex and I happened to pass each other on the staircase at PGA global home. And Alex was like, ‘Do you think you could track from [a drone]?’ We were foolish enough to say, ‘Yeah, sure,’” recalled James Japhet, Chief Revenue Officer & Co-Founder, Bolt6.
IBC2026 to explore the future of sports media
Live sport and its role as one of the most demanding and innovative areas of media will be in focus across IBC2026, including during the IBC Conference.
IBC calls for 2026 Accelerator Media Innovation Challenges
IBC has issued the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting media and entertainment organisations to propose collaborative innovation challenges that will help shape the future of the industry.
IBC2025 AI highlights: Cloud, 5G and the future of media workflows – to recap...
Catch key moments from IBC2025 with an AI-curated video of top connective tech sessions at the show.
IBC2025 AI highlights: Cloud, 5G and the future of media workflows – in short…
Enjoy a short AI-curated clip of our top soundbites from key connective tech sessions across IBC2025.
YouTube collab with Broadcasters: Better Together
“It’s what we post and when we post.” IBC365 caught up with Birch Lettsome, Marketing & Media Manager at 284 Media, to find out what else he would’ve enjoyed hearing about.



