Drone-enabled shot tracing has given fans instant understanding of a golf ball's flight path, speed and direction.
It has revolutionised the sports' coverage, but it all started with a simple conversation.
“In October 23. Alex and I happened to pass each other on the staircase at PGA global home. And Alex was like, ‘Do you think you could track from [a drone]?’ We were foolish enough to say, ‘Yeah, sure,’” recalled James Japhet, Chief Revenue Officer & Co-Founder, Bolt6.
Collaboration, innovation and purpose at heart of IBC2025
IBC2025 brought the world’s media, entertainment and technology community together in Amsterdam in a period of rapid transformation for the industry, uniting global leaders, disruptors, and innovators in a truly international show that delivered energy, innovation and purpose.

Future Tech Stage Summary: Event Report
IBC2025: The IBC2025 Conference showcased a convergence of artificial intelligence (AI) and cloud technology, while highlighting the importance of ethical deployment of AI technologies. Voxo's AI model reports.

What caught our eye in agentic AI?
What caught our eye in agentic AI? Reporter Gillian Kelly looks at three key agentic AI products that broke new boundaries at IBC this year. The rapidly evolving technology has been the talk of the halls and sessions, with thought leaders sharing best practice on how to innovate workflows and usher in a new era of media production.

IBC2025 Session Summary: The Responsible Media Revolution: Data-driven Sustainable Infrastructure
Moderator Alan Wolk was joined by Fraser Jardine (Dot Group), Gijs Davelaar (Media Press Group), Guido Meardi (V Nova), Jeffrey Kember (NVIDIA) and Sean King (Veritone) to discuss the responsible media revolution driven by data and sustainable infrastructure.

IBC2025 Session Summary: Launching Timbra, the real-time localisation suite by CaptionHub
The Future Tech stage hosted Steve Jones (Corrivum) and Tom Bridges (CaptionHub) to discuss the launch of Timbra, a real-time multimedia localisation suite developed by CaptionHub.