IBC Revisited – Evan Shapiro on the future of TV – Part 2: "I'm back. I’m without cancer. How's the media doing?"

Reflecting on recent trends, Evan Shapiro, Media Cartographer at EShap, asserts that news broadcasters’ fear of audience cannibalisation has become more dangerous to the industry than audience cannibalisation itself.

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IBC Revisited – Evan Shapiro on the future of TV – Part 1: "Why do you get to mandate what’s premium?"

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with IBC Reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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