Enjoy a short AI-curated clip of our top soundbites from key streaming sessions across IBC2025.
Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.
Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.
Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
For a three-minute version of these highlights, click here.
Time on your hands? Why not view our 10-minute clip of the best highlights by clicking here.
To learn more about some of the great sessions featured in this video, visit the links below:
What next in streaming? “You can’t depend on what is being made elsewhere”
Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies
Solving Complexity in Broadcast Media and Sports
Redefining streaming experiences for a global sports audience
Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line
2025 Accelerator Project: Stamping Your Content (C2PA Provenance)
Streaming Smarter: Identity, Rights and Revenue in a Connected Media World
The future of media streaming: ecosystems, AI and the new content economy
Developing the Perfect OTT Application for Young Users: An LTTS Perspective
EBU’s Noel Curran: “We have to be careful about entering the opinion space”
HbbTV Association formally integrates DRM in HbbTV 2.0.5
The HbbTV Association has published version 2.0.5 of its core specification, which formally integrates digital rights management (DRM). While HbbTV devices have supported DRM for many years, this is the first time it has been explicitly defined, providing a harmonised, interoperable approach across the ecosystem.
Netflix withdraws from race to acquire Warner Bros Discovery
Netflix has withdrawn from the race to acquire Warner Bros Discovery, leaving the way clear for Paramount Skydance to win the months-long battle for the historic Hollywood studio.
Avatar: Fire and Ash leads at Visual Effects Society awards
Avatar: Fire and Ash was the big winner at the Visual Effects Society’s 24th Annual VES Awards, taking home seven awards in total, including the top prize of Outstanding Visual Effects in a Photoreal Feature.
UK set to enhance regulation of major streamers such as Netflix and Disney+
The UK's biggest video-on-demand services will have to follow the same content and accessibility rules as traditional broadcasters, under new government legislation.
Charity publishes set of principles for mentally healthy productions
The Film and TV Charity has unveiled its new ‘Principles for Mentally Healthy Productions’ to help address systemic pressures and poor working practices across the UK screen sector, aiming to improve culture and conditions on productions.


