The chief technology officers from ITV and Warner Bros. Discovery on all the ways their companies are getting ahead of the game and embracing AI. Simon Armitage of ITV says the BBC is no longer the competition, it’s big tech, and Avi Saxena of Warner Bros. Discovery describes how AI is helping reach more audiences around the world.
IBC2026 Live Blog: Catch up with all the best innovations
Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.
.jpg){kind=tracking}
FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
On Air, the global student‑run broadcast initiative, is scaling up in its second year.
.jpg)
CTO’s lean on AI to reshape business strategy
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflows while insisting that human judgement remains central.
.jpg)
The pull era: Why media survival hinges on the phone-centric consumer
To survive, this industry has to redefine broadcast and put its consumer at the centre of every decision it makes. They are no longer either a TV viewer, or a mobile user, they are both at once, according to Evan Shapiro, delivering a rapid-fire talent programme keynote on the Future Tech Ignite stage in hall 14.
.jpg)
.jpg)
.jpg)