Distribution & Consumption

How Fremantle worked with YouTube to demonetise fake videos

Fremantle’s Jens Richter and ProSiebenSat’s Thomas Gruber discuss the ongoing battle for audience attention and the opportunities and challenges surrounding AI.

Taking part in the ‘Media 2025: Winners and losers in the new content ecosystem’ session at IBC2025, Thomas Gruber, Co-CEO of ProSiebenSat 1 PULS 4, emphasised the role of local culture as...

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