Unlocking potential: adopting and adapting the news tools of the trade

Conference reaction: IBC365 caught up with Carlos Octavio Queiroz, Director of Architecture, Partnerships and Data/AI Strategy at Globo, to hear how Evan Shapiro’s findings from his session 'The New Normal' are influencing his work. Student Graves Bauer also shared his key takeaways.

At the “Streaming of Live Sport: Have We Reached a Tipping Point?” session on the IBC2025 Content Everywhere Stage in Hall 4, industry leaders highlighted that the industry today is in a mad race to acquire sports rights.

The Media Climate Accord was launched at IBC2025 to be “a unifying framework to bring the global media industry together to measure, report, and take action,” according to Barbara Lange, Co-Founder at MTSS, Founder and CEO of Kibo121.

Accelerator Lead Keran Boyd was joined by Ian Wagdin (Appear), Peter Brightwell (BBC), Russel Trafford-Jones (Techex) and Willem Vermost (EBU) to discuss a new approach to Live Media Exchange.

ABC is embedding artificial intelligence at the heart of its digital transformation strategy, Chief Digital and Information Officer Damian Cronin has told IBC. Staff have immersed themselves in the process, and it's even managed to provide journalists with story ideas.