Watch our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on AI at IBC2025.
As in recent years, AI was undoubtedly the buzzword at IBC2025, but with a big difference. Things had moved beyond hype and were now focused on leveraging AI, generative AI, agentic AI, and artificial general intelligence (AGI) to produce and devise real-world use cases.
Thought leaders and industry titans descended on the IBC Conference to share insight around task-based automation and tooling, intelligent assistance, production workflows, system integration, agents directing agents, transformer architectures, intelligent noise detection and separation, and content discovery, among many other topics.
Hear from the likes of Jon Roberts, ITN; Justin Grayston, Google; Avi Saxena, WBD; and Simon Farnsworth, ITV, among many others.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
If you would like to see a condensed version of these highlights, click here.
Pushed for time? Why not view our one-minute clip of the best soundbites by clicking here.
To learn more about some of the great sessions featured in this video, visit the links below:
CTO Roundtable: WBD and ITV chart the future of AI in media
From pilots to production: GenAI and DAM combine for scalable workflows
What caught our eye in agentic AI?
Mike Darcey: “Like trying to predict the impact of the internet from the standpoint of the ‘90s”
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FAST is the next frontier of creator domination
The creator economy is no longer a sideshow in Free Ad-Supported Streaming TV (FAST) but a core channel segment with platforms actively competing for content.
Global student On Air project is already igniting careers
On Air, the global student‑run broadcast initiative, is scaling up in its second year.
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CTO’s lean on AI to reshape business strategy
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflows while insisting that human judgement remains central.
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The pull era: Why media survival hinges on the phone-centric consumer
To survive, this industry has to redefine broadcast and put its consumer at the centre of every decision it makes. They are no longer either a TV viewer, or a mobile user, they are both at once, according to Evan Shapiro, delivering a rapid-fire talent programme keynote on the Future Tech Ignite stage in hall 14.
