IBC2025: AI highlights of our AI highlights! The big picture…

As in recent years, AI was undoubtedly the buzzword at IBC2025, but with a big difference. Things had moved beyond hype and were now focused on leveraging AI, generative AI, agentic AI, and artificial general intelligence (AGI) to produce and devise real-world use cases.

Thought leaders and industry titans descended on the IBC Conference to share insight around task-based automation and tooling, intelligent assistance, production workflows, system integration, agents directing agents, transformer architectures, intelligent noise detection and separation, and content discovery, among many other topics.

Hear from the likes of Jon Roberts, ITN; Justin Grayston, Google; Avi Saxena, WBD; and Simon Farnsworth, ITV, among many others.

AI highlights

These highlight reels were created using AI with input from the IBC365 team.

If you would like to see a condensed version of these highlights, click here.

Pushed for time? Why not view our one-minute clip of the best soundbites by clicking here.

To learn more about some of the great sessions featured in this video, visit the links below:

CTO Roundtable: WBD and ITV chart the future of AI in media

AI integration for live TV

From pilots to production: GenAI and DAM combine for scalable workflows

What caught our eye in agentic AI?

Mike Darcey: “Like trying to predict the impact of the internet from the standpoint of the ‘90s”