Watch our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on streaming at IBC2025.
Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.
Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.
Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
If you would like to see a quick snapshot of the best highlights, click here.
For a three-minute version of these highlights, click here.
To learn more about some of the great sessions featured in this video, visit the links below:
What next in streaming? “You can’t depend on what is being made elsewhere”
Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies
Solving Complexity in Broadcast Media and Sports
Redefining streaming experiences for a global sports audience
Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line
2025 Accelerator Project: Stamping Your Content (C2PA Provenance)
Streaming Smarter: Identity, Rights and Revenue in a Connected Media World
The future of media streaming: ecosystems, AI and the new content economy
Developing the Perfect OTT Application for Young Users: An LTTS Perspective
EBU’s Noel Curran: “We have to be careful about entering the opinion space”
IBC launches Accelerator Programme for 2026
IBC has announced the call for challenges for the 2026 Accelerator Media Innovation Programme.
Bitmovin’s Observability now available on Akamai Cloud
Bitmovin has announced that its Observability for video playback (formerly Bitmovin’s Analytics) is now available on Akamai Cloud for the Akamai Adaptive Media Player 2 (AMP2). This integration enables improved streaming efficiency, real-time visibility, and deeper integration with Akamai’s services, the company said.
AWS announces Elemental MediaConnect router
Amazon Web Services (AWS) has announces the general availability of AWS Elemental MediaConnect router, a new capability that it says enables broadcasters and content providers to dynamically route live video between sources and destinations in the AWS network.
Telus expands TV+ offering with support from 3SS
3 Screen Solutions (3SS) said Canadian telco Telus has launched its Telus TV+ entertainment platform on Samsung and LG smart TVs, following on from the April 2025 rollout of Fire TV devices.
Gracenote: More effective search features needed to help viewers navigate content
Gracenote, the content data business unit of Nielsen, said its 2025 State of Play report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers navigate massive amounts of available content.
