Watch our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on streaming at IBC2025.
Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.
Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.
Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
If you would like to see a quick snapshot of the best highlights, click here.
For a three-minute version of these highlights, click here.
To learn more about some of the great sessions featured in this video, visit the links below:
What next in streaming? “You can’t depend on what is being made elsewhere”
Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies
Solving Complexity in Broadcast Media and Sports
Redefining streaming experiences for a global sports audience
Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line
2025 Accelerator Project: Stamping Your Content (C2PA Provenance)
Streaming Smarter: Identity, Rights and Revenue in a Connected Media World
The future of media streaming: ecosystems, AI and the new content economy
Developing the Perfect OTT Application for Young Users: An LTTS Perspective
EBU’s Noel Curran: “We have to be careful about entering the opinion space”
Netflix forecast to reach 400 million subscribers by 2031
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world’s leading subscription streaming platform despite growing consolidation across the industry.
Early Freeview switch-off would be “unprecedented gamble” for UK TV
Switching off Freeview in the 2030s would be far more complex, costly, and risky than the UK’s digital TV switchover, according to a report by Christy Swords, the former Director of Change at ITV Broadcasting, who was involved in the original process.
RTS names Chair of Student Television Awards at annual ceremony
At the annual awards ceremony, the Royal Television Society (RTS) welcomed Rhuanedd Richards as Chair of the Student Television Awards.
Sony invests seven figures in AI copyright protection startup
The Sony Innovation Fund has invested in Midnight Labs to protect IP from mass piracy, deepfakes, and AI-generated infringement in the US and Japanese markets.
CMA formally begins investigating Paramount's $110bn WBD merger
The UK’s Competition and Markets Authority (CMA) has published the commencement notice for its investigation of Paramount Skydance’s anticipated acquisition of Warner Bros. Discovery (WBD), marking the official beginning of the inquiry.



