Watch our AI-curated highlights reel featuring top industry figures and thought leadership, sharing their views on streaming at IBC2025.
Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.
Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.
Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.
AI highlights
These highlight reels were created using AI with input from the IBC365 team.
If you would like to see a quick snapshot of the best highlights, click here.
For a three-minute version of these highlights, click here.
To learn more about some of the great sessions featured in this video, visit the links below:
What next in streaming? “You can’t depend on what is being made elsewhere”
Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies
Solving Complexity in Broadcast Media and Sports
Redefining streaming experiences for a global sports audience
Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line
2025 Accelerator Project: Stamping Your Content (C2PA Provenance)
Streaming Smarter: Identity, Rights and Revenue in a Connected Media World
The future of media streaming: ecosystems, AI and the new content economy
Developing the Perfect OTT Application for Young Users: An LTTS Perspective
EBU’s Noel Curran: “We have to be careful about entering the opinion space”
Adolescence and The Celebrity Traitors lead winners of Bafta TV Craft Awards
Adolescence and The Celebrity Traitors led the winners for this year’s Bafta Television Craft Awards, taking home two prizes each.
Luma, Wonder Project, and AWS launch AI production services company
AI video generation startup Luma and US production outfit Wonder Project have launched a new production services company, backed by Amazon Web Services, which combines generative AI and traditional filmmaking.
Iceland’s RÚV partners with Leyra
Icelandic national broadcasting service, Ríkisútvarpið (RÚV), is the first public broadcaster to launch on OTT platform Leyra
BFBS signs 10-year contract with the UK’s Ministry of Defence
Military media charity British Forces Broadcasting Service (BFBS) has signed a 10-year contract with the UK’s Ministry of Defence (MOD) to revamp the UK Armed Forces’ remote access to media and entertainment.
IBC launches 2026 Innovation Awards
IBC has launched the IBC2026 Innovation Awards, with nominations now open for projects, programmes, and initiatives across four categories: Content Creation, Content Distribution, Content Everywhere, and Social Impact.



