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This Challenge addresses the evolving disruption within the Media & Entertainment industry in the authentication and management of talent in today’s digital landscape. Specifically, it addresses issues tied to AI-generated content, virtual world representation, and talent provenance. By offering a distinct and standardized identification framework, this project aims to streamline the authentication process, ensuring reliable verification of real individuals, virtual avatars, and fictional entities. This exploration responds to the urgent need from the media and entertainment industry for an agile solution to automate provenance, thus verifying the authenticity of digital personas and protecting against unauthorized virtual representations.