Maureen Kerr, Partner, Arthur D. Little, explores generative AI and its immense impact on the media and creative industries.
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn more about two current applications in streaming and production.
The proliferation of AI technologies has created significant opportunities for the M&E industry yet many struggle to navigate the complexities of implementation effectively. These bite-sized tutorials provide ...
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Distribution – Tutorial, Ep 3: YouTube: The distribution powerhouse
IBC365 Tutorial: Shaun Keeble, VP of Digital at Banijay Rights, examines YouTube’s evolution from marketing platform to major monetisation opportunity for broadcasters and creators alike.
Distribution – Tutorial, Ep 2: Building resilient streaming: Beyond multi-CDN switching
IBC365 Tutorial: Jason Cloud, Senior Researcher at Dolby Laboratories, explains how to build more resilient streaming systems by moving beyond traditional multi-CDN switching.
Distribution – Tutorial, Ep 1: Top recommendations for FAST success
IBC365 Tutorial: Shaun Keeble, VP of Digital at Banijay Rights, shares practical strategies for launching and growing FAST channels in a crowded global market.
Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology
IBC365 Tutorial: Paula Crickard, CEO of Atelier 11, explores the opportunities and challenges of expanding creative IP into gaming.
Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen
IBC365 Tutorial: Ben Keen, Advisor at Looper Insights, weighs up the value of the connected TV screen and its role in the battle for audience attention.
