Maureen Kerr, Partner, Arthur D. Little, explores generative AI and its immense impact on the media and creative industries.
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn more about two current applications in streaming and production.
The proliferation of AI technologies has created significant opportunities for the M&E industry yet many struggle to navigate the complexities of implementation effectively. These bite-sized tutorials provide ...
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Production – Tutorial, Ep 2: Dissecting the limitations of cloud storage
IBC365 Tutorial: Michael Cioni, Founder at Strada, uncovers the “dark side” of cloud storage: escalating costs, exploding file sizes, and limited bandwidth.
Production – Tutorial, Ep 1 – How TAMS supports live cloud-native media workflows
IBC365 Tutorial: Sam Mesterton-Gibbons, Principal R&D Engineer at BBC Research & Development, introduces Time-addressable Media Stores (TAMS), an open, interoperable framework for cloud-native media.
AI – Tutorial, Ep 3: Moving from unpredictable genAI to controlled creative workflows
IBC365 Tutorial: Ambassadors’ Chief Innovation Officer, Diederik Veelo, reveals how to bring full creative control to AI-driven production.
AI – Tutorial, Ep 2 – The AI Implementation Compass: Going from innovation to transformation
IBC365 Tutorial: Judit Szekeres, Founder at Swell AI, introduces the ‘AI Implementation Compass’, a practical framework for turning AI tools into genuine, organisation-wide transformation.
AI – Tutorial, Ep 1: Understanding the legal landscape of generative AI
IBC365 Tutorial: Learn the fundamentals of generative AI law in this accessible tutorial from Nick Eziefula, Partner at Simkins.

