Maureen Kerr, Partner, Arthur D. Little, explores generative AI and its immense impact on the media and creative industries.
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn more about two current applications in streaming and production.
The proliferation of AI technologies has created significant opportunities for the M&E industry yet many struggle to navigate the complexities of implementation effectively. These bite-sized tutorials provide ...
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Accelerating Innovation – Tutorial, Ep 3: How to expand your TV IP using gaming tools and technology
IBC365 Tutorial: Paula Crickard, CEO of Atelier 11, explores the opportunities and challenges of expanding creative IP into gaming.
Accelerating Innovation – Tutorial, Ep 2: Measuring the value of the connected TV screen
IBC365 Tutorial: Ben Keen, Advisor at Looper Insights, weighs up the value of the connected TV screen and its role in the battle for audience attention.
Accelerating Innovation – Tutorial, Ep 1: How to develop modular end-to-end HTML graphics workflows
IBC365 Tutorial: Ryan McKenna and Ben Sheppard from the product team at the BBC share how to build adaptable, HTML-based broadcast graphics for today’s multi-platform landscape.
Connective tech – Tutorial, Ep 3: Accelerating supply chain transformation
IBC365 Tutorial: Ian Munford, Industry Development Lead at AWS explains how media companies are making big changes to their workflows, not only to respond to disruption – but to lead it.
Connective tech – Tutorial, Ep 2: How media asset management works
IBC365 Tutorial: Ben Studer, Customer Success Director EMEA at Backlight, explains what a Media Asset Management (MAM) system is, who it’s for, and how it helps teams deliver high-quality content more efficiently.
