IBC Accelerator project IP Networks: Finding the Needle in the Haystack, researched and developed learnings around various AI tools and techniques to improve creativity and efficiency in production workflows.
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Future Tech: V-Nova to showcase latest AI media processing and volumetric video innovations
Fabio Murra, SVP, Product and Marketing at V-Nova, explains how visitors to this year’s Future Tech hub (Hall 14) at IBC can expect to discover the company’s latest developments in AI-accelerated media processing and its six-degrees-of-freedom technology for immersive experiences, and how this can be streamed to audiences at scale.
NAB 2025: What should we be talking about more as an industry?
AI adoption, skills and training, systems integration and sustainability were just a handful of the issues that experts from the media and entertainment industry felt we should be talking about more.
NAB 2025 – Vizrt’s Rohit Nagarajan: “How do we disrupt ourselves quicker so we’re not the ones being disrupted”
Rohit Nagarajan, CEO at Vizrt points to cloud and AI as two technologies leading the charge in terms of both innovation and adoption. “Cloud is one that has really come of age,” he says. “All of the underlying technical challenges are being ironed out and we see more and more customers of ours looking to adopt cloud, and I think it’s a good coming together of maturity and cost.”
NAB 2025: Brijesh Yadav, Tata Communications Media: “We are at a pivotal year in 2025 - the conversation is about AI”
There’s no escaping the fact that AI is transforming many business verticals, and the media and entertainment industry is no exception. Experts agree that some applications are not yet mature, but there is much transformative opportunity, especially in general automation and AI enhanced metadata and subtitle generation. However, cloud and hybrid cloud economics are also a key theme, with increased cloud adoption driving broadcast workflows, as is the ongoing transition to IP.
NAB 2025: An expert take on technologies at NAB2025
From the necessities of streaming at scale and maximising monetisation, through IP adoption and of course AI, the M&E industry has never been more technologically innovative. A range of experts from Broadpeak, Amagi and Vizrt take the temperature of the discussions at NAB2025, with an overall focus on economics and rapidly maturing technologies.
