With content production rising by 6.7%, the pressure on creative storytelling intensifies. The demand for fresh, engaging material is surging, driven by streaming’s growth, yet profit margins are tightening. Editors and artists must produce more with fewer resources, all while adapting to a shrinking talent pool and a globalised workforce. To address these challenges, media companies are exploring innovative strategies, including repurposing archived content and attracting diverse talent, but operational efficiency remains a key focus.
You are not signed in
Only registered users can read the rest of this article.
Sidemen’s Tim Haubeil: “Adjust the tech to the story”
Tim Haubeil, Channel Director, Sidemen Entertainment, provides a behind-the-scenes perspective of the technological set-up that powered Sidemen Entertainment’s interactive World Cup coverage and record-breaking live charity matches.
.png)
FIFA’s Oscar Sanchez: “I don’t see us going back”
Oscar Sanchez, Head, Host Broadcast Production, FIFA, reveals the technological setup that delivered the organisation’s largest operation yet, covering 9,000 hours of football content across North America, Mexico, and Canada for traditional broadcasters, streamers, creators, YouTube, TikTok, and XR.
A dozen AI tools, one bus: How IBC's Smart Stories Accelerator project works
At IBC's Smart Stories Accelerator Incubator, Joe Croney, Founder, CEO, HyperContent.AI, explains how a new open standard, the Story Object Model (SOM), is giving some of the world’s most prestigious newsrooms AI's speed without sacrificing editorial control.
Verizon: 5G learnings from the summer of FIFA
Fresh from building a "battle-tested" network for FIFA, Robb Juliano, Vice President, 5G Acceleration, Verizon Business Group, explores how 5G and private wireless networks are creating efficiencies and resilience for broadcasters across the media pipeline.
0% of students "ready for job" – IAMT report
Experts react to a new survey from the IAMT which found 0% of industry leaders think current education programmes effectively prepare candidates for technical M&E roles.
