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    Provenance – what can we trust? Challenges of watermarking broadcast streams to prove provenance of a news source

    IBC2024: Muriel Deschanel, former Head of Research and Innovation at IRT b-com, independent consultant John Simmons, and Judy Parnall, Head of Standards & Industry for BBC R&D, presented two papers exploring the recently standardised Coalition for Content Provenance and Authenticity (C2PA) security and trust system.

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    The Future of GenAI with Ad-Tech: AI in Production

    In this paper. which looks into the future of GenAI with ad-tech and ad creatives, Alain Nochimowski, CTO - Viaccess-Orca, shares the architectural blueprint for optimising products for a target audience and where we are now seeing change, as part of this session ’AI in Production – training and targeting.’

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    Generative AI’s creative potential for NHL sports broadcast

    Talking about Generative AI and what we can expect to see across broadcast and media, NHL’s SVP Technology Grant Nodine reveals what we can now do with higher resolution and AI-based automation and the potential this could bring to producing NHL games in the session, ’Beyond Content Creation: Revolutionising media and entertainment with generative AI.’

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