What are the opportunities and limitations for AI in video?

IBC2024 co-owner SCTE hosted an extended session on the opportunities and limitations for AI in video that explored how AI is revolutionising content creation, editing and distribution.

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Netflix pioneers production innovation

AT IBC2025 in Amsterdam, Victor Marti, Head of Production for Spain and Portugal, Netflix, and cinematographer Migue Amodeo, Exeecutive Producer and Visual Designer, Vancouver Media, showcased how the streamer is using innovative production techniques to help tell stories.

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Smart ways to navigate the changing media ecosystem

At IBC2025 in Amsterdam, Media Cartographer Evan Shapiro set out his latest Media Map and gave his perspective on how the media landscape is changing. Alongside Theresa Wise, Chief Executive, Royal Television Society, he discussed the smart plays to succeed in the new streaming and creator era.

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