AI Media Innovation Lab explores disruptive production technologies

The IBC Accelerator project AI Media Innovation Lab featured three challenges that explore a series of specific AI concepts in various production scenarios using disruptive AI media technology.

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Netflix pioneers production innovation

AT IBC2025 in Amsterdam, Victor Marti, Head of Production for Spain and Portugal, Netflix, and cinematographer Migue Amodeo, Exeecutive Producer and Visual Designer, Vancouver Media, showcased how the streamer is using innovative production techniques to help tell stories.

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Smart ways to navigate the changing media ecosystem

At IBC2025 in Amsterdam, Media Cartographer Evan Shapiro set out his latest Media Map and gave his perspective on how the media landscape is changing. Alongside Theresa Wise, Chief Executive, Royal Television Society, he discussed the smart plays to succeed in the new streaming and creator era.

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