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Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works
Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
Maximising ad-tech opportunities: top tips for media and entertainment publishers
How can you effectively tackle outcome measurement?
Unlocking the transformative power of Server-Guided Ad Insertion
Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech
IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
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