AV1: Helping to meet growing expectations for higher-quality streaming

It’s no secret that video is a powerful communication tool and video streaming has become an increasingly dominant way for global audiences to stay informed and entertained. Video’s appeal and reach are massive, with estimates suggesting that more than three billion internet users either watched or downloaded video at least once per month last year. Additionally, videos were reported to have a 92% global internet audience reach as of Q3 2023.

As video consumption continues to grow, so do consumers’ expectations. The brilliant images promised by Ultra High Definition (UHD) video and beyond have helped heighten viewers’ demands for crisp, clear quality across all screens, not only for recorded video but for streaming live sports and events, video conferencing, and more...