Virtual production is one of the biggest recent trends to shape content production, providing the opportunity for greater creative freedom and flexibility, writes Erin Dusseault of AWS.
In almost any industry, watershed moments define a path forward, and over the past twenty-five years, these have inevitably been linked to technological evolution. This rings true in content production, which has enjoyed a steadily growing creative arsenal, from the introduction of digital filmmaking to the advent of and maturation of CGI tools.
Despite the challenges of 2020, with physical production halted at times, the future of content production is coming more into focus as studios capitalize on the convergence of modern technologies. These developments are...
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UK’s indie producers need to embrace private equity or risk being left behind
According to recent stats from the British Film Institute (BFI), spending on film and high-end television production in the UK reached £4.2bn in 2023. While this is great news at face value, Sarudzayi Marufu, founder and executive producer of Euras Films, argues that domestic film and TV producers are being neglected, representing only 11% of the total spend. Marufu believes that the return of private equity could help bring UK indie film back from the brink.
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